Malaria kills about a million people in Africa and Asia every year. Yet, it does not offer an attractive market opportunity for businesses to invest capital to address the issue. On the other hand, baldness affects rich old men who care to look young. This customer is willing and able to spend considerable amount of money to get cure for baldness. They have enough disposable income that presents an attractive market opportunity for businesses to go after!
- From Bill Gates speech on TED.org
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