"The grass is always greener on the other side". That is true when it comes to establishing industries across the globe. People want opposite things on either side of the planet.
The tanning saloons are a growing business in the US. So much so that California has to pass legislation to restrict girls younger than 18 yrs old from using the tanning saloons. White skinned girls and women want to look brown, aka 'tanned' in the sun. They subject themselves to UV radiation in an indoor bed to turn the color of their skin to brown. Some research indicates that excessive use of tanning beds can be carcinogenic for young girls. So came the California law.
On the other side of the world, there is a craze for the fairness creams. A 'lovely' product is now advertising the fairness cream for men in India. There is fascination in trying to look white or fair instead of dark skinned or brown. The desire is so embedded in the culture that almost in every matrimonial ad people are looking for a fair girl. No one seems to want a dark skinned girl, unfortunately. At least they don't seek out.
The irony is that some of the same companies who make the tanning products for the western world also make the fairness products for the other market! The tragedy of capitalism is in trying to sell the rope if someone wants to commit suicide. No questions asked! Goes back to the edict 'buyer beware'. Why can't we all just look the way we are naturally born!?
The tanning saloons are a growing business in the US. So much so that California has to pass legislation to restrict girls younger than 18 yrs old from using the tanning saloons. White skinned girls and women want to look brown, aka 'tanned' in the sun. They subject themselves to UV radiation in an indoor bed to turn the color of their skin to brown. Some research indicates that excessive use of tanning beds can be carcinogenic for young girls. So came the California law.
On the other side of the world, there is a craze for the fairness creams. A 'lovely' product is now advertising the fairness cream for men in India. There is fascination in trying to look white or fair instead of dark skinned or brown. The desire is so embedded in the culture that almost in every matrimonial ad people are looking for a fair girl. No one seems to want a dark skinned girl, unfortunately. At least they don't seek out.
The irony is that some of the same companies who make the tanning products for the western world also make the fairness products for the other market! The tragedy of capitalism is in trying to sell the rope if someone wants to commit suicide. No questions asked! Goes back to the edict 'buyer beware'. Why can't we all just look the way we are naturally born!?
Posts
No comments:
Post a Comment